Matt Martin

The owners of these Vans Old Skools are getting dragged on the Internet—and they all happen to work at GQ.

In September 2016, we told you that Vans Old Skools were by far the most popular sneaker worn around the GQ offices. For most of 2017, Vans have also remained one of the most popular sneakers for stylish guys inside or outside of our office, popping up in street style galleries and on the feet of some of the biggest fashion influencers on the planet. (Vans kicks even took the top spot for both our favorite black high-tops and favorite slip-on sneakers of the moment.) But when trends reach critical mass, the Internet can begin to swallow the trend whole… via memes.

In the past few weeks across Twitter, people have begun meme-ing a picture of three men wearing Vans Old Skools to poke fun at a certain type of young, modern, style-conscious dude who wears them. In terms of style memes, the trifecta of Old Skools is becoming one of the most shared photos on Twitter. It turns out that the photo was taken right here at GQHQ, and the ankles are those of three GQ staffers.

The first such meme featuring this photo came back in May, when user @gothshakira (gr8 handle, btw) tweeted, “If his ankles look like this he’s a hoe.” Another example makes a similar claim in that guys who wear Vans Old Skools are deceptive and disingenuous when courting potential partners. A third claims that women who wear retro-styled stripe tees and jean shorts are the female equivalent of the “Old Skool Bro.”

When asked if he’s ever dropped a girl after two weeks, social media editor Luke Leifeste (center) says, “Not that I know of, maybe in 8th grade.” When asked if he can skate? “No comment.”

But really, these memes are just a sign that Vans Old Skools have become one of the most popular sneakers for young men in 2017. What these guys do while wearing them, though, is 100 percent on them.


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