But it’s not happening right now, either.
On June 30th, the Louis Vuitton x Supreme collaboration arrived in pop-up shops across the world after months of build up and speculation on just where and when the collection would drop. Since then, it’s been spotted online at exorbitant resale prices and on the backs of some of the world’s biggest celebrities. But those stores were supposed to be phase one of the French brand’s rollout of the coveted collection. On June 14th, select Vuitton boutiques were slated to sell the collection as well. However, as numerous outlets reported yesterday, this in-store release has apparently been cancelled.
In an email obtained by Hypebeast, a Louis Vuitton client services staff member wrote, “Thank you for your inquiry about our Supreme collection. Regrettably, this collection will no longer be sold in any stores or online.” That statement makes it pretty clear that any customers hoping to get a piece of the epic collaboration are out of luck.
However when we reached out to client services at the brand’s Dallas, Texas, and San Francisco Louis Vuitton locations, each told us the same thing: the collection is not cancelled, but it would not be arriving by the 14th as previously suggested.
It’s entirely possible that the upcoming releases have now been delayed because there simply is no more product to sell as of right now, having burned through the entire inventory over the past two weeks at the various global pop-ups. But this latest confusion only adds to the frustration felt by eager customers around the release of the hyped-up goods. Back in May, a proposed New York City pop-up shop for the collection was reportedly denied a permit by an NYC community board due to the perceived line-ups and general commotion that Supreme drops cause. The line has not yet been made available in New York City (Supreme’s backyard and the inspiration for the Vuitton runway show where the Supreme gear first appeared) or several other major cities here and abroad.
So, there’s hope yet for anyone looking to get their hands on this highly coveted offering of leather goods, shoes, and apparel. Still, the news of this delay comes as a shock, especially to all of the people who have been camped outside of LV stores for the past few days. We’ll update you as soon as we know more about this release.
Update (July 14): VIP customers were able to purchase items from the collection after the pop-up stores. One client, who asked that his name not be used in this article, received word last week from an L.V. employee that the collection would be available for purchase in his local store (a market outside of the two pop-up cities). The client was able to list items from the collection he would like to purchase and today, his credit card was charged for some of the items on his list—though not all of them. On Twitter, other customers showing confirmation emails for their orders appear to back up the claim that VIP customers were given access to the collection after the initial launch. There’s is still no word if the remaining Supreme x Louis Vuitton product will be available for purchase in select mainline Vuitton stores. We have reached out to L.V. and will update you with any new information.