British designer Erdem Moralioglu has been tapped by the Swedish retailer for its next big high/low rollout.
H&M designer collaborations can elicit Louis Vuitton x Supreme levels of insanity, depending on which designer or house the mega-retailer teams up with in any given year (see: Balmain). And they’ve got it down to a science. Each collection offers the way to acquire a piece of fashion history and something stylish to wear at the same time, whether you’re the ultimate menswear head or just looking for a subtle wardrobe swerve. Oh, and you don’t need to be a celebrity in order to afford them. This morning the fast-fashion chain announced that Erdem would be its next big collaboration, with a collection launching on November 2 (just in time for some Thanksgiving-dinner flexing). What makes this drop especially exciting is that it will be Canadian designer Erdem Moralioglu’s first foray into menswear.
Erdem is known for making clothes that lean more romantic than envelope-pushing, so we’re curious to see how his aesthetic (florals, gowns, things with ruffles) will translate into a collection for men—and one with considerable fabric and tailoring restrictions at that. While the look book is forthcoming, the teaser video for the collaboration—directed by none other than Baz Luhrmann, NBD—gives us a hint of what’s to come. Smart gray tailoring, strong, dark outerwear, and a silk floral pajama suit for the rebels in the room. Yep, that’ll do it. Sold.
Here’s also hoping what Moralioglu and Luhrmann are wearing in the official collaboration portrait with H&M’s Ann-Sofie Johansson is also part of the collection. (H&M said no, but maybe there’s something similar?) Logomania might be a thing right now, but this is one instance when we’d be happy to see some simple white T-shirts and well-cut navy trousers. After all, that’s the kind of stuff you can wear whether you’re a menswear nerd, a hypebeast, or just a regular guy.